Tweet

Chevy, McDonald's Have Star Ties

By Multi Channel News Staff -- Multichannel News, 4/1/2003 6:44:00 AM

Universal Television Group announced Monday night that General Motors Corp.'s Chevrolet and McDonald's Corp. have signed brand-integration, or product-placement, deals for USA Network's new talent series, Nashville Star.

The series producer, Reveille, and Universal, partnered in that production firm with Ben Silverman, said Chevrolet's Silverado is being used as the "official transportation vehicle" on the newly begun primetime series, which originates from Nashville, Tenn., and that McDonald's' integration will entail contestants seeking out dining opportunities during the show.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• FX Adds Two More Comedies

• AT&T Files Program-Access Complaint Against Cablevision

• Neil Patrick Harris to Host Emmys

• Billy Mays Dead At 50

• Brian Graden To Exit MTV Networks

More >>>

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Bigband Networks

  

  BigBand Networks, Inc. NASDAQ: BBND provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are built to enable efficient and relia..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Improving the Internet TV and Mobile Video Experience – an Adap..
• Increasing Efficiency in Digital Distribution of Media
• The Local Origination/Leased Access Metamorphosis