ACA to ESPN: Be Kind
By Linda Moss -- Multichannel News, 4/10/2003 1:08:00 PM
The American Cable Association, a lobbying group for small operators, challenged ESPN Thursday not to seek its usual annual 20 percent rate increase this year.
The ACA asked ESPN to limit its increase -- which is typically announced at the end of April -- to the rate of inflation and to give operators the option of offering the sports network on a tier or a la carte.
"ACA members and all cable operators hope that ESPN will heed the calls of regulators, legislators, the marketplace, Sen. [John] McCain [R-Ariz.] and others to limit its rate increase closer to the rate of inflation and give us the option to carry this most expensive of analog services on a tier or a single-channel, a-la-carte basis," ACA president Matt Polka said in a prepared statement.
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