Programming Briefs
By STAFF -- Multichannel News, 7/18/2004 8:00:00 PM
ESPN’s MLB Derby Off Like a Ratings Shot
Bristol, Conn.— Like a Miguel Tejada blast over the wall, viewership for ESPN’s coverage of the July 12 2004 Century 21 Home Run Derby skyrocketed 34% versus the 2003 event.
This year’s version, from Minute Maid Park in Houston, drew 5.04 million households, versus 3.76 million for last year’s contest from U.S. Cellular Field in Chicago, according to Nielsen Media Research data. The corresponding 5.7 rating was up 33% versus last year’s 4.3.
Tejada of Major League Baseball’s Baltimore Orioles set records for long balls in a round (15 in the second) and overall (27) in edging out Lance Berkman of the host city’s Astros.
The N to Look for 'Best Friend’s Date’
Los Angeles — The Nis set to begin production on location here from July 24 through the end of August on Best Friend’s Date, which is set to bow on the network on Dec. 3.
Each episode of Best Friend’s Date will feature a friend selecting a date for their buddy from a pool of four candidates.
After interviews, challenges and various hoops, the choice is made, and the couple must then cope with first-date jitters and other surprises.
HorseRacingTV Posts On Dish Network
Aurora, Ontario — Post time for HorseRacing TV on EchoStar Communications Corp.’s Dish Network came last Thursday.
Dish July 15 added Magna Entertainment’s HRTV to its “America’s Top 60” and above programming packages, as well as “Dish Latino Dos” and “Dish Latino Max,” at no extra charge to subscribers.
The addition of Dish’s 10 million subscribers throughout the country will put HRTV, which features covers from 73 North American tracks, including 13 owned by Magna, in more than 11 million cable and satellite homes.
Discovery to Simulcast 'Columbus’ in Spanish'
Silver Spring, Md. — The upcoming world premiere of the Discovery Channel documentary Columbus: Secrets from the Grave will be simulcast in Spanish on Discovery en Español.
The dual airing, slated for Aug. 1 at 10 p.m., will mark the first time Discovery Networks U.S. presents a Spanish-language simulcast, the programmer said last week.
The documentary will portray one historian and a team of scientists who use modern technology to launch a new effort to unmask Columbus’ true identity and the fate of his remains.
Among the questions the documentary will attempt to answer: Where was Columbus really from? Why did he keep his origins shrouded in mystery? Was he really Italian? Could he have been a pirate, a Jew fleeing from the Inquisition, or the illegitimate son of a Spanish aristocrat?
Nat Geo’s New Series Will Investigate 'Interpol’
Washington — National Geographic Channel will premiere the new series Interpol Investigates on Aug. 3 at 9 p.m. (ET), with back-to-back episodes.
Each hour-long episode recreates investigations by the world’s pre-eminent police organization, Interpol, with dramatizations, archival footage, historical perspective, cultural context and first-hand accounts from investigators and victims’ families, the programmer said.
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