NASCAR Drives Cable-Exclusive PPV Package
By R. Thomas Umstead -- Multichannel News, 4/14/2002 8:01:00 PM
In Demand L.L.C. and cable operators have scored a major coup in their battle with DirecTV Inc. for sports content, acquiring a groundbreaking multichannel pay-per-view package from the National Association for Stock Car Auto Racing.
The 'NASCAR in Car on In Demand' package, set to be announced this week, will offer motorsports fans seven dedicated PPV channels that feature in-car cameras, live team communications and real-time race-car statistics displayed on animated dashboards.
Unlike other high-profile sports PPV packages, which have been the purview of direct-broadcast satellite provider DirecTV, the NASCAR service will be exclusive to 12.5 million digital-cable subscribers beginning in June, In Demand executive vice president Rob Jacobson said.
'The package helps cable affiliates in their quest to compete with satellite, drive digital-cable boxes and eradicate digital churn,' he added.
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