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CSTV, Nike Ink Partnership

By Multi Channel News Staff -- Multichannel News, 10/24/2003 1:20:00 PM

College Sports Television and Nike Inc. late Friday announced a multifaceted programming, marketing and advertising partnership that will include video-on-demand, broadband and retail components.

As part of the deal, terms of which were not disclosed, Nike will sponsor and help to develop NikeTraining Camp , a sports-instructional series to air on CSTV, featuring top coaches from across various college sports, the network said.

CSTV will have some of its programming incorporated into Nike’s Football Rivalry Series , which features a Nike mobile unit proffering company products on location at select college-football games.

The CSTV-Nike partnership will also create joint marketing programs meant to boost in-store traffic for Nike products and drive digital cable and VOD distribution, CSTV said.

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