Travel to Reair NBC's Lost
By Multi Channel News Staff -- Multichannel News, 9/4/2001 10:30:00 AM
Travel Channel has become the latest basic-cable network to journey down the broadcast-repurposing path.
The Discovery Networks U.S. service announced that it will air NBC's alternative reality show, Lost, nine days after it premieres on the 'Peacock.'
The deal, which extends for six weeks, calls for Travel to air the series Fridays from 9 p.m. to 10 p.m. following the episodes' first runs on NBC. As such, Travel will encore the initial installment of Lost -- which bows on NBC Sept. 5 from 8 p.m. to 9 p.m. -- Sept. 14.
Travel has secured the rights to air subsequent episodes beyond the first six installments should NBC renew the skein.
Lost will feature three pairs of strangers who don't become teammates until they arrive at a secret drop location. Armed with basic survival gear and a limited amount of money, the teams must race to reach the Statue of Liberty first to split a $200,000 prize.
With the agreement, Travel joins a growing number of cable networks that are looking to build viewership and sampling by airing short-window encores of first-run series that debut on broadcast channels.
Other cable networks that have or will air repurposed programming include:
\u0007 Turner Network Television, which is planning to distribute episodes of sister broadcast network The WB Television Network's Charmed one week after they're broadcast;
\u0007 USA Network -- which already runs NBC's Law & Order: Special Victims Unit Sundays at 11 p.m., nine days after its Peacock primetime premiere -- will encore NBC's new Law & Order: Criminal Intent several days after its bow on NBC;
\u0007 Lifetime Television will continue to rebroadcast ABC series Once and Again this season; and
\u0007 Pax TV, which is currently rebroadcasting NBC's TheWeakest Link on Fridays, will present a second run of upcoming NBC drama Crossing Jordan.
More recently, FX reached an agreement to rebroadcast episodes of two series from its News Corp. sibling, the Fox television network --24 and Nathan's Choice -- during the same week they debut over the air.
'This is a first for Travel Channel. We are very excited about working with NBC to bring this kind of reality programming to the network,' Travel executive vice president and general manager Steve Cheskin said in a prepared statement.
'Lost has a compelling travel theme, and it's a great fit with our programming mission at Travel -- to tell great stories about popular destinations the world over,' he added.
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