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KFC Sponsoring Nick Flick

By Multi Channel News Staff -- Multichannel News, 10/28/2002 6:21:00 AM

Nickelodeon's Christmas-holiday animated movie, The Thornberrys Movie, has set Yum! Brands Inc.'s KFC (formerly Kentucky Fried Chicken) as a tie-in sponsor.

KFC ran a free-standing insert ad Sunday promoting its tie-in 'KFC Kids Laptop Pack Meal.' That meal is sold in a box decorated with Thornberrys art and games.

The movie will be released next month by Nick sister company Paramount Pictures.

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