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Beales to Stay at CTAM Through `05

By Steve Donohue -- Multichannel News, 1/17/2003 1:03:00 PM

Char Beales will remain cable's leading marketing maven for at least three more years.

The board of directors of the Cable & Telecommunications Association for Marketing signed Beales to a contract extension that runs through the end of 2005.

Beales -- a veteran of what was then called the National Cable Television Association -- joined CTAM in 1992, months before Hughes Electronics Corp. launched satellite provider DirecTV Inc.

CTAM has advised its members on how to fend off competition and market their products during Beales' reign.

Now, the association is developing work groups to address new industry issues, including high-definition television, digital-TV labeling, subscriber retention and shifting cable hardware such as set-tops to a retail model.

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