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Nat Geo Names Marketing VP

By Multi Channel News Staff -- Multichannel News, 8/11/2002 5:46:00 PM

National Geographic Channel has named Steven Schiffman executive president of marketing and new media.

In his new post, Schiffman, who spent the past three years as executive vice president of marketing at The Weather Channel, will oversee Nat Geo's consumer and trade strategies, and be responsible for the brand's evolution onto broadband platforms.

He will also create strategic alliances and marketing partnerships while working closely with Fox Cable Networks to increase channel distribution.

Wonya Lucas will replace Schiffman at Weather.

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