FedEx Backs HGTV Yule Promo
By Multi Channel News Staff -- Multichannel News, 12/12/2001 11:21:00 AM
Home & Garden Television said Wednesday that that FedEx Corp.'s corporate services unit would sponsor its 'Holiday Decorating . Just in Time Sweepstakes.'
The promotion is designed to promote tune-in to HGTV's Christmas Across America special, slated for Dec. 24 at 8 p.m. FedEx also has signed as that special's sole sponsor, said HGTV president Burton Jablin.
The sweepstakes - which began on Tuesday and continues through Dec. 18 - offers a range of prizes that include a holiday pack of luminaries, or decorative candles, and a festive candy jar. Five hundred HGTV viewers will win the prizes, to be delivered by FedEx Express.
Consumers can enter the sweeps at the HGTV.com Web site , or get information about the contest at the FedEx Web site (www.fedex.com).
The courier got involved with the program and promotion because 'the holidays are such an important time of the year for the FedEx family of companies,' said FedEx vice president of U.S. marketing Brian Philips.
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