Briefs
By Staff -- Multichannel News, 3/2/2003 7:00:00 PM
Bethpage, N.Y.— Mag Rack is adding timely, event-based video-on-demand content in March, starting with a Spring on Demand special featuring Daytona Bike Week, the South Beach Wine & Food Festival, the Philadelphia Flower Show and the annual convention of the American Association for the Advancement of Science.
Programming will be available for six weeks, beginning March 20. Shows are being produced this month and will take viewers on location to each of these events.
In other VOD news, Cox Communications Inc.'s FreeZone in San Diego has added content from Hollywood Media Corp. The program, Totally Hollywood TV, previews upcoming theatrical releases.
Hollywood Media Corp. also owns Hollywood.com, which features similar content on upcoming releases.
Los Angeles— Universal Studios Pay-Per-View has slated a "Passport to Entertainment" marketing campaign and a related sweepstakes to back its upcoming PPV and video-on-demand movie premieres.
The theatricals, which became available Feb. 28, include About a Boy, Blue Crush and Undercover Brother, said Universal Television Distribution senior vice president of worldwide PPV and VOD Holly Leff-Pressman. The Bourne Identity will be added to the mix as of March 7. Universal also will include bonus footage of these films' production locales, in London, Hawaii and Paris.
The titles will be promoted via buys on an array of cable nets, as well as direct mailings and radio promotions in the Top 22 markets.
An interactive online element involves the "Passport to Entertainment Trivia Challenge" sweepstakes, in which viewers must match specific movie quotes to the corresponding PPV film list. Grand prize: a flat-screen TV.
New York— Ad-sales staffers from the Kids' WB! and Cartoon Network are being combined under the direction of Cartoon executive vice president Kim McQuilken.
Merging Kids' WB and Cartoon ad sales is "a natural progression," said The WB president Jed Petrick in a prepared statement.
Outgoing Turner Broadcasting System Inc. CEO Jamie Kellner, during his two-year stint heading the cable network group, had encouraged the cross-pollination of Pokémon, Powerpuff Girls, Scooby-Doo and Yu-Gi-Oh on both networks.
But Turner's announcement last Tuesday said that programming and marketing for both networks will remain "independent, yet collaborative."
McQuilken will continue to report to Turner Entertainment Group sales and marketing president Mark Lazarus.
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