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Denver Gets Nielsen Spanish Measurement

By Multi Channel News Staff -- Multichannel News, 10/3/2003 11:00:00 AM

Nielsen Media Research will extend its Hispanic television measurement to the Denver DMA next month, officials said Friday.

That will bring Nielsen’s local Hispanic service, called the Nielsen Hispanic Station Index, into 19 local markets.

NHSI samples consist of entirely of Spanish- and English-speaking Hispanic TV homes and are separate from Nielsen’s general-market samples in the same markets.

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