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J&J to Sponsor TNT Family Movies

By Jim Forkan -- Multichannel News, 4/22/2002 11:38:00 AM

Johnson & Johnson will sponsor and coproduce at least two original primetime movies per year for Turner Network Television.

These movies, promoted as 'Johnson & Johnson Spotlight Presentations,' were one of the announcements Turner Entertainment Group was slated to make during its Monday-evening upfront presentation to the ad community in New York.

However, the first project -- Door to Door, slated to premiere in July -- was in the production pipeline prior to the finalization of J&J's agreement.

The contract expands the Family Friendly Programming Forum beyond the major broadcast networks.

J&J, a cofounder of that initiative, made the TNT deal through Magna Global USA, Interpublic Group of Cos. Inc.'s media-buying entity.

Earlier this year, a TNT spokesman confirmed that such a sponsorship was in the works but declined to identify the client involved.

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