ESPN Scores Primetime Ratings Win
By R. Thomas Umstead -- Multichannel News, 10/14/2003 12:35:00 PM
On the strength of its weekly Sunday Night Football National Football League telecast, ESPN notched a first place primetime-household-ratings finish last week.
Buoyed by a week-high 7.8 rating for its Oct. 12 San Francisco 49ers-Seattle Seahawks telecast, the 24-hour sports network finished the week of Oct. 6-12 with a 2.3 household rating, according to an ABC Cable Networks Group analysis of Nielsen Media Research data.
ESPN also swept up the key adult rankings for the week, finishing No. 1 among adults 18-49 (1.43 million of those viewers), 18-34 (660,000) and 25-54 (1.41 million), according to a Turner Entertainment Research analysis of Nielsen data.
Disney Channel -- bolstered by a 3.5 ratings performance from the Oct. 12 primetime debut of its new animated series, Lilo & Stitch -- finished second with a 1.9 mark.
Nickelodeon and Turner Network Television finished third, each with a 1.8, while USA Network, Cartoon Network and Lifetime Television finished in a fifth-place tie, each garnering 1.7 ratings. The Learning Channel, TBS Superstation and Fox News Channel rounded out the top 10 with 1.2 ratings.
Nickelodeon -- which saw its weekly stripped animated series, Fairly OddParents and SpongeBob SquarePants , combine to take five of the top-10 highest-rated program slots for the week -- was tops on a 24-hour basis, averaging a 1.4 rating, besting Disney’s 1.2 mark.
Cartoon, Lifetime and TNT each pulled 1.1 ratings to tie for third, followed by ESPN (1.0); USA and TBS (0.8); and Fox News and TLC (0.7).
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