Briefs
BY STAFF -- Multichannel News, 7/4/2004 8:00:00 PM
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Items:
Weather Channel Adds Targeting Tech GSN Deals In Blackjack Sweeps WE Reopens 'She House' |
Weather Channel Adds Targeting Tech
Atlanta — The Weather Channel sponsors said it is offering advertisers new targeted advertising technology that allows them to customize commercials according to time, place or relevance of weather.
TWC said the approach, which it called “copy-splitting, delivers ads to the most relevant audiences through copy split by either state, DMA, time of day/time zone or weather conditions.”
Advertisers that have used the technology for spots on TWC include Kraft, Toyota and Home Depot, a spokeswoman said.
GSN Deals In Blackjack Sweeps
Los Angeles — GSN said it will run an online “Lucky Stars Sweepstakes” from July 1-20 to market the July 5 series premiere of Celebrity Blackjack.
One grand prize winner gets a “high roller weekend” in Las Vegas, including $10,000 in gambling chips, GSN said. Twenty-five other contestants will receive handheld casino games.
Viewers can register for the sweepstakes on GSN's Web site (www.gsn.com).
WE Reopens 'She House'
Jericho, N.Y. — WE: Women's Entertainment said it will give away a 2,300-square-foot home in Long Island, N.Y. as part of its second “She House” sweepstakes.
The Rainbow Media-owned network said it would supply several cable affiliates with customized cross-channel sweepstakes spots that will promote high-speed data services to women, including Time Warner Cable, Comcast Corp., Cox Communications Inc., Charter Communications Inc., Adelphia Communications Corp. and parent Cablevision Systems Corp.
WE said it also cut deals with advertisers that will receive product placements, on-air billboards and tagged promos. Viewers can enter the sweepstakes at the WE Web site (www.we.tv), beginning July 10. The winner will be announced in September.
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