Boomerang Nearly Doubles Sub Count
By Multi Channel News Staff -- Multichannel News, 6/10/2003 8:19:00 AM
Chicago -- Boomerang has added some 4 million subscribers over the past year in Time Warner Cable, Cox Communications Inc. and Charter Communications Inc. systems.
The increase lifts the vintage animation network's base to 9.1 million overall, according to Coleman Breland, executive vice president, sales and marketing at Turner Network Sales.
Supplanting its regularly scheduled animated fare, Boomerang just aired a 72-hour tribute special to Bugs Bunny, under the "June Bugz: A-Z" banner, which featured a total of 160 "wascally wabbit" cartoons last weekend.
The network will continue to roll out special programming over the rest of the year.
In September, Boomerang will air a weeklong tribute to certain rodent and feline adversaries with 192 Tom and Jerry original theatrical shorts, including seven Oscar winners, 40 installments of Tom and Jerry Kids and 1970s entries from the Hanna-Barbera Productions and Filmation Studios libraries.
The following month, Boomerang will scare up Scooby-Doo, Where Are You? episodes and direct-to-video feature films, while December rings in the holidays with "A Very Merry Questmas, and a Hadji New Year," a tribute to Jonny Quest.
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