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Arbitron, Nielsen Extend PPM Deal

By Multi Channel News Staff -- Multichannel News, 9/4/2002 6:57:00 AM

Arbitron Inc. announced Wednesday that it and Nielsen Media Research are now negotiating an amendment to their existing May 2000 agreement that would provide for 'further research and development' of the former's 'Portable People Meter' system.

Prior to this announcement, the research giants had estimated that their potential PPM joint venture 'at the earliest ... might have been formed by the end of the fourth quarter of 2002.'

Since Arbitron began testing its PPM in the Philadelphia DMA in the fourth quarter of 2000, Arbitron CEO Steve Morris said in a prepared statement, 'Nielsen has increased its involvement and commitment with each new phase of the development program.'

The PPM is based on a pager-sized device carried by consumers wherever they go.

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