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Comcast Gives DiMassimo Ad Assignment

By Multi Channel News Staff -- Multichannel News, 6/23/2003 10:08:00 AM

Comcast Corp. has given New York-based DiMassimo Brand Advertising an ad assignment for the third quarter.

Due to break in August, this campaign will tout the MSO's high-speed Internet, digital cable, video-on-demand and other new products and services.

There will be TV, radio, print and direct-marketing components to the campaign.

Tequila, a unit of Omnicom Group's TBWA/Chiat/Day, also based in New York, is handling the second-quarter effort.

There was no word yet on an agency for the fourth quarter.

These assignments do not affect Red Tettemer, Comcast's Philadelphia-based agency of record.

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