MuchMusic Targets MTV
By Multi Channel News Staff -- Multichannel News, 7/11/2002 6:56:00 AM
Rainbow Media Holdings Inc. will put some marketing muscle behind MuchMusic USA with a new program and a promotional campaign that takes a shot at rival MTV: Music Television's lack of videos and abundance of clutter.
Too Much Music -- a daily, hour-long block of commercial-free videos -- will premiere July 15.
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