G4 Gets Time Warner Digital Deal
By Linda Moss -- Multichannel News, 11/5/2002 11:20:00 AM
G4, the video-game network owned by Comcast Corp., has closed a carriage deal that rolls it out to nearly all of Time Warner Cable's digital homes during the next two years, officials said Tuesday.
The affiliation deal with Time Warner will bring G4's commitments for digital homes to 12 million, double its current 6 million subscribers, according to a G4 spokeswoman.
Time Warner will start launching G4 in select markets starting next month.
The network -- which airs original programming on all aspects of video games -- now has distribution agreements with parent Comcast, Insight Communications Co. Inc. and AT&T Broadband, along with Time Warner.
'This is a testament to the strength of G4's content and the ever-expanding video-game business, which fuels growing interest in our channel,' G4 Media chief operating officer Debra Green said in a prepared statement.
G4's original programming includes 13 series with the latest information about electronic games, including 'what's hot' previews and reviews, documentaries, game tips, competitions, events and specials.
'Comcast is extremely pleased that G4 will be carried on Time Warner,' Comcast vice president of programming investments Amy Banse said in a prepared statement. 'Since G4's debut in April, the network has gained continuous ground with viewers and cable companies alike because of its core appeal to the key 12- to 34-year-old demographic.'
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