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ESPN NFL Kickoff Tackles Ratings

By Multi Channel News Staff -- Multichannel News, 9/6/2002 12:42:00 PM

ESPN kicked off the 2002 National Football League season with a 9.4 household rating Thursday night, according to Nielsen Media Research data.

ESPN said the San Francisco 49ers-New York Giants contest was its highest-rated show since an NFL matchup between the Dallas Cowboys and New England Patriots tackled a 10.6 household rating Dec. 5, 1999.

ESPN said the 8.2 million homes that tuned in the 49ers-Giants contest was the eighth-largest in basic-cable history. The game outperformed last year's season-opener between the Miami Dolphins and Tennessee Titans, which drew a 7.8, by 21 percent.

Industry sources said ESPN had guaranteed advertisers a 9.0 household rating for the game, which marked the first time the pro-football league had started a season on a Thursday night.

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