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Odyssey Seeks Sponsors

By Jim Forkan -- Multichannel News, 1/23/2001 10:56:00 AM

Odyssey Network is the latest cable network to set out in pursuit of not only marketing partnerships, but also programming partnerships with advertisers.

The network announced Tuesday that it hired Andrea Kolb as director of strategic partnerships and advertising sales. She had been account manager for ReplayTV Inc.

Kolb will, for one thing, work with advertiser members of the Family Friendly Programming Forum, an offshoot of the Association of National Advertisers Inc.

Earlier this month, Fox Family Channel said it, too, had begun seeking alliances with advertisers, adding that it had mailed pitch letters to the 44 members of the Forum just before Christmas.

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