NCTA Backs Telemarketers
By Monica Hogan -- Multichannel News, 4/16/2002 6:25:00 AM
The National Cable & Telecommunications Association filed comments with the Federal Trade Commission Monday asking for cable-friendly clarifications to a proposed national consumer 'do-not-call list.'
A number of states already have such lists, which require that telemarketers refrain from phoning anyone who requests that their names be added to the lists.
The NCTA argued that the FTC's proposal fails to exempt companies with established business relationships with consumers. Without such an exemption, cable operators would have a difficult time pitching new services, such as high-speed Internet and high-definition television, to existing subscribers, the association said in its filings.
Cable companies also use phone contact as an element of customer service, checking in with new digital-cable or high-speed Internet subscribers to ensure that their new products meet expectations, the NCTA said.
'The NCTA urges the FTC . not to disrupt the free flow of communication between businesses and their customers,' the cable trade group said in its filing.
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