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Cable Nets, Absolut Raise Their Glasses

By Multi Channel News Staff -- Multichannel News, 3/31/2004 10:04:00 AM

Several cable networks will be on the Level starting Wednesday night.

The Absolut Spirits Co. Inc. announced Wednesday that it will launch ads for superpremium vodka Level Vodka on cable networks including VH1, FX, E! Entertainment Television and Spike TV, marking Absolut’s cable-advertising debut.

The initial spot, entitled "Balancing Act," will also appear on Fox Sports Net, Court TV, The Golf Channel and The Tennis Channel.

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