Spike Turns Tables on Reality Genre
By R. Thomas Umstead -- Multichannel News, 7/9/2003 8:27:00 AM
Hollywood, Calif. -- Now that it's won the battle over its new name, Spike TV is refocusing its attention on original programming with the launch of a new reality scam show.
The Joe Schmo Show, debuting Sept. 7, puts an unsuspecting reality-show contestant in the middle of a scripted series, Spike president Albie Hecht said.
Produced by Stone Stanley Entertainment, the show surrounds the contestant with several actors who pretend to be participating in a "real" reality show.
"The show really deconstructs reality programming," Hecht said. "It can be seen as a parody, but it also asks the question: 'What is real in reality programming?'"
In terms of the Spike name, Hecht would not reveal when it will be incorporated on-air, nor would he discuss the financial settlement of the deal reached between network parent Viacom Inc. and film producer Spike Lee.
He did say the agreement gives the network rights to the Spike name, as well as providing an opportunity to "go forward with our relationship with Spike and Tonya Lee."
No related content found.
Featured Company
-
Digital Rapids
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility, our solutions span the critical ..more
VIEW ALL GALLERIES
