Briefs
By Staff -- Multichannel News, 9/14/2003 8:00:00 PM
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Items:
Comcast, Adlink Strike Tool Deal TV Guide to Bow Print Redesign |
Comcast, Adlink Strike Tool Deal
Los Angeles –Comcast Ad Sales has reached an agreement with Adlink to use the Los Angeles interconnect's Adtag and Adcopy segmenting tools in its own interconnects, starting this fall in Chicago and Detroit.
Comcast Ad Sales said in a statement that "a national rollout [is] planned for early next year." The MSO's selling arm reported that it had consolidated 48 of its 71 markets through July.
Adtag enables advertisers to run the same spot throughout a DMA, but tagged with individual dealer or store names within each targeted neighborhood. Adcopy allows clients to simultaneously run different commercials within specified subsections of a market.
TV Guide to Bow Print Redesign
Gemstar-TV Guide International Inc.'s TV Guide magazine trotted out a redesign — its first in a decade — with its most popular annual issue, the Sept. 13 to 19 "Fall Preview" issue.
The title — which counts a weekly circulation of 9 million — will now feature a more contemporary logo and improved cover art.
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