Comcast, Insight Commit to G4
By Multi Channel News Staff -- Multichannel News, 11/29/2001 5:44:00 AM
Anaheim, Calif. -- Insight Communications Co. Inc. and Comcast Corp. have committed 7 million subscribers to G4, a video-gaming-centric network that will launch in April, executives said Wednesday.
Amy Banse, vice president of programming investments for Comcast, said her company is the 100 percent owner of the new channel. But she added that equity deals, launch support and low rate cards are among the strategies the network could use to draw other affiliates to the channel.
Operators can deploy the channel as either an analog or digital selection. 'Whatever works for the operator,' Banse said.
Debra Green, the start-up's chief operating officer, said executives have been selling the channel, targeted toward 'young men and teens with money,' for two weeks.
The venture expects to add another 2.5 million to 5 million households by the end of 2002.
The venture will produce 13 weekly series for the channel, but the overnight hours may be programmed with infomercials produced by game developers.
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