Golf Lines Up Senior Tour Coverage
By Mike Reynolds -- Multichannel News, 7/15/2002 12:59:00 PM
The Golf Channel will tee off live coverage of the men's Senior PGA Tour beginning next year.
The network will provide live three-round coverage of a minimum of 10 Senior PGA Tour events. It will also present Friday coverage for the rest of the senior circuit's tournaments.
Pax TV is the circuit's current Friday telecaster.
The restructuring of the Senior PGA Tour's TV coverage -- terms of which were not disclosed -- also reduces incumbent telecaster CNBC's role.
The business-news channel -- which supplanted ESPN as the tour's primary TV outlet in 2001 -- will continue to provide Saturday and Sunday coverage for the events not picked up by Golf.
A Golf spokesman said the three-day tourney coverage would be determined at a later point, after coordinating its schedule with the Senior PGA Tour itself
In addition to the live events, Golf said it plans to plug the Senior PGA Tour and its members into its instructional and news programming, as well as Viewer's Forum, its discussion, analysis and commentary show.
Although the current deal only runs for one year, the Golf spokesman said the network and the Senior PGA are 'looking at building a long-term partnership.'
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