By Multi Channel News Staff -- Multichannel News, 6/25/2004 12:29:00 PM
The Cable & Telecommunications Association for Marketing plans to detail an HDTV-marketing agreement between Panasonic Consumer Electronics and several major MSOs at media briefings that will be held at a Time Warner Cable office in Manhattan Tuesday.
MSOs and Panasonic will pool resources on a media buy to market HDTV, and consumers who purchase Panasonic HDTVs will be offered discounts on their cable bills, sources said.
The agreement is similar to a $10 million promotion eight MSOs ran with Samsung Electronics America Inc. in March, but CTAM CEO Char Beales said the Panasonic agreement contains broader elements than the Samsung promotion.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
