Nextel-NASCAR Could Rev Spending
By Jim Forkan -- Multichannel News, 6/20/2003 1:15:00 PM
New York -- Turner Sports and FX officials must pull over for a pit stop to figure out how Nextel Communications - the newly announced NASCAR title sponsor - will figure into their coverage and advertising inventory, starting in 2004.
That's when the National Association for Stock Car Auto Racing's 36 premier Winston Cup races will become the NASCAR Nextel Cup Series, under a 10-year title-sponsorship deal disclosed last Thursday.
Sources place the value of the sponsorship at some $70 million annually, with $30 million earmarked for media spending.
Turner Sports president David Levy declined to comment on whether Nextel's deal would tighten Turner Network Television inventory considerably - Winston, a cigarette brand, couldn't buy commercials.
A Fox Sports Networks spokesman said: "Nextel indicated a desire to be involved with many of NASCAR's various constituents. Fox and FX are extremely confident that Nextel will consider a strong presence in our broadcasts an essential component of its overall NASCAR strategy."
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