LEGO, Cartoon Set Scooby-Doo Promo
By Multi Channel News Staff -- Multichannel News, 9/24/2001 9:30:00 AM
The LEGO Group and Cartoon Network announced Monday that they have teamed up for a promotional tie-in to Warner Bros.' new live-action Scooby-Doo motion picture, due for theatrical release in spring 2002.
The 'Scooby-Doo and the MovieMaker Too' push marks the fourth year in which the two companies have partnered on a Halloween-linked promotion.
Due to be promoted both via Cartoon's cable network and Web site, the promotion will award more than 50 LEGO 'Steven Spielberg MovieMaker Sets' and 250 LEGO 'MovieMaker Backdrop Studio Sets.'
The grand prize will be a private screening of the upcoming movie, as well as a Scooby-Doo figure made entirely from LEGO building blocks and four related 24-inch custom character figures.
To enter the contest, viewers must watch the network's weekend primetime presentations of Scooby-Doo on Zombie Island Oct. 20 or Scooby-Doo and the Alien Invaders Oct. 27. Twice during each special, Cartoon will run a 15-second 'call now' spot with the 800 telephone number.
Online users, meanwhile, can register their electronic-mail address on the Scooby-Doo home page Oct. 15 through 29 for a chance at a separate online prize-package drawing.
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