Comcast Adds New Latino Packages
By Simon Applebaum -- Multichannel News, 5/9/2003 12:46:00 PM
After watching other MSOs break the ice with Hispanic customers through Spanish-language digital-channel tiers, Comcast Corp. entered the fray on Cinco de Mayo with a trio of programming assortments.
Comcast launched Spanish-language offerings in nine of the 10 largest Latino markets -- including Los Angeles, Chicago, Miami, Dallas and Denver -- May 5.
An extensive media blitz in each DMA, mixing TV, radio, print and direct-mail elements, will run through month's end, then return for a week or two at a time during the summer and early fall.
About 3 million Latino households live within Comcast's system universe, mostly in those nine markets.
The offerings:
\u0007 CableLatino: 10 Spanish-language digital services with local broadcast stations, including Univision Communications Inc., Telemundo Communications Group Inc., TeleFutura and Azteca America affiliates.
\u0007 CableLatino Optimo: a full digital-basic lineup, along with a 40-channel Music Choice audio collection featuring 13 Latino music-genre channels.
\u0007 CableLatino Completo adds expanded analog cable service, including Galavisión and mun2Television in some areas.
CableLatino's core assortment consists of CineLatino, CNN en Español, Discovery en Español, Fox Sports en Español, MTV en Español, VH Uno, HTV Musica, Utilisma Satelital, Toon Disney and TVE International.
Each area set up its own pricing plans.
