Programming Head Fisher Leaving Lifetime
By Mike Reynolds -- Multichannel News, 5/6/2004 1:05:00 PM
Barbara Fisher, Lifetime Television’s head of programming for the past two years, won’t return to the women’s-targeted service when her contract expires at month’s end, network officials said.
Fisher, the former Universal Studios executive, joined Lifetime in June 2002, replacing Dawn Tarnofsky-Ostroff, who left earlier that year to become UPN Entertainment's president.
Under Fisher’s watch, Lifetime launched a pair of successful dramas: 1-800-MISSING (since renamed Missing) and Wild Card. It also bowed such reality fare as How Clean Is Your House and Merge.
A Lifetime spokesman said, “We thank Barbara for her contributions,” adding that a search for her successor has already begun.
Fisher, who is based in Los Angeles, has overseen all scheduling, programming and production for Lifetime, which wore the primetime-ratings household crowns in 2001 and 2002. The network has subsequently fallen from that perch.
At its upfront presentation to advertisers last month, Lifetime -- which averaged a 1.4 Nielsen Media Research household mark in April -- listed a schedule that will see an influx of original movies, as its telefilm output will rise to 19 from 12.
The distaff-aimed service, though, didn’t pick up either pilot it commissioned: Class Action and The Coven.
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