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ESPN’s Derby Saves Cable from July Shutout

By Multi Channel News Staff -- Multichannel News, 8/11/2004 8:59:00 AM

ESPN’s Home Run Derby was cable’s only July hit.

According to a Television Advertising Bureau analysis of Nielsen Media Research data, 99 of the top 100 primetime programs in July came from broadcast, with ESPN’s coverage of Major League Baseball’s All-Star Game Home Run Derby coming in as cable’s lone representative.

The Derby came in at No. 49, earning a 4.7 household rating.

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