Road Runner Touts Facelift
By Kent Gibbons -- Multichannel News, 1/9/2004 12:38:00 PM
New York -- Time Warner Cable will introduce a major redesign of its Road Runner high-speed-data service home page (www.rr.com) this coming week, responding to what officials called customer demand for more "media-rich" content and more customization.
"We think this represents what broadband really ought to be," Road Runner president Jeffrey King said during a demonstration of the new home page Friday at Time Warner Cable’s offices here.
The first facelift for Road Runner in two years cost more than $1 million to develop, King said.
In October, Road Runner, like other cable-data providers, increased its download speeds to 3 megabits per second from 2 mbps, he added.
"We continue to listen to our customers," he said. "They said we want more speed, there’s more media-rich content. They say we want ways to navigate better, we want more customization. And that’s what the new Road Runner is all about."
New features on the home page -- which, King said, most Road Runner customers keep as their start page -- include big windows featuring CNN NewsPass vide- news reports and promos for new services from Time Warner Cable.
More local news -- partly from Time Warner news channels in relevant markets and partly from news editors in local markets -- and local information has been added to the mix.
From Jan. 13-16, different home-page versions will be introduced out in 70 different locations, including 31 Time Warner Cable regions and systems owned by other affiliates, including Bright House Networks.
All-new content includes one free weekly movie download from the MovieLink service and a new suite of protective software (including "firewalls" and pop-up blockers) from Computer Associates.
Time Warner Cable has about 3 million high-speed-data customers, of which "a very large share" are Road Runner customers, King said.
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