Road Runner Touts Facelift
By Kent Gibbons -- Multichannel News, 1/9/2004 12:38:00 PM
New York -- Time Warner Cable will introduce a major redesign of its Road Runner high-speed-data service home page (www.rr.com) this coming week, responding to what officials called customer demand for more "media-rich" content and more customization.
"We think this represents what broadband really ought to be," Road Runner president Jeffrey King said during a demonstration of the new home page Friday at Time Warner Cable’s offices here.
The first facelift for Road Runner in two years cost more than $1 million to develop, King said.
In October, Road Runner, like other cable-data providers, increased its download speeds to 3 megabits per second from 2 mbps, he added.
"We continue to listen to our customers," he said. "They said we want more speed, there’s more media-rich content. They say we want ways to navigate better, we want more customization. And that’s what the new Road Runner is all about."
New features on the home page -- which, King said, most Road Runner customers keep as their start page -- include big windows featuring CNN NewsPass vide- news reports and promos for new services from Time Warner Cable.
More local news -- partly from Time Warner news channels in relevant markets and partly from news editors in local markets -- and local information has been added to the mix.
From Jan. 13-16, different home-page versions will be introduced out in 70 different locations, including 31 Time Warner Cable regions and systems owned by other affiliates, including Bright House Networks.
All-new content includes one free weekly movie download from the MovieLink service and a new suite of protective software (including "firewalls" and pop-up blockers) from Computer Associates.
Time Warner Cable has about 3 million high-speed-data customers, of which "a very large share" are Road Runner customers, King said.
No related content found.
Featured Company
-
Telestream
Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD, cable VOD, podcast and broadcast pl..more
VIEW ALL GALLERIES
