Discovery to Launch HD Theater
By Monica Hogan -- Multichannel News, 4/16/2002 1:00:00 PM
Discovery Communications Inc. said Monday that it would launch a 24-hour high-definition-television network, Discovery HD Theater, June 17.
The programmer said the channel's launch supports the Federal Communications Commission's goal of spurring the growth of the HDTV market.
The channel will be advertising-supported and offer clients the chance to run ads in HDTV.
'Advertisers who are vested with us in accelerating the high-definition trend are interested in partnering with us,' vice president of new media Clint Stinchcomb said.
The company has an HDTV library of 115 titles.
Discovery also said Monday that it is launching a subscription-video-on-demand service, called Discovery on Demand, offering up to 500 titles from its 70,000-hour library at any given time.
The company will also offer an advertising-based free VOD service called Choice 10 Discovery, which will provide a more limited number of titles.
'Cox Communications [Inc.] congratulates Discovery on today's announcement of high-value digital-content services that should further the national goal of establishing digital television as the transmission medium of the future,' Cox president and CEO Jim Robbins said in a prepared statement.
'Discovery has always produced content of enormous value that drives each phase of our digital rollout,' he added. 'We are pleased to be affiliated with Discovery as a major distributor and as a supportive shareholder.'
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