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People Meter Launch Delayed, Not Derailed

By Multi Channel News Staff -- Multichannel News, 4/2/2000 8:00:00 PM

New York-During a session at the Association of National Advertisers' annual Television Forum here last Thursday, The Pillsbury Co. corporate media manager Hal Nitch said Nielsen Media Research' s plan to launch "People Meter" technology in Boston were "on hold."

Another attendee speculated that local stations there might not welcome a possible ratings decline. But a Nielsen spokeswoman said last Friday, "It' s definitely not on hold. We' re going forward. There was a delay in installation of homes by a couple of months, until September."

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