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Roberts: QVC Deal All About Money

By Mike Farrell -- Multichannel News, 5/20/2003 2:46:00 PM

New York -- Comcast Corp. CEO Brian Roberts said negotiations with Liberty Media Corp. concerning their stakes in cable shopping channel QVC Inc. will come down to price.

"It's going to end up being that simple," Roberts said at the Banc of America Securities LLC media conference here Tuesday.

Liberty, which owns 42.5% of QVC, exercised its exit rights in February.

According to the deal, Comcast has the first right to buy out Liberty's stake. If it declines, Liberty has the right to buy out Comcast's 57.5% interest. If neither side decides to buy, then the network goes to auction.

Liberty and Comcast have hired appraisers and are currently in the process of valuing their respective interests in QVC.

Roberts added that the possibility that the two parties could work out a solution outside of the contract -- such as Comcast agreeing to drop its suit against Liberty-controlled Starz Encore Group LLC -- is unlikely.

"There is no legal reason that will happen," he said. "I wouldn't be surprised by any outcome. At the moment, I don't think there is that likelihood."

Earlier, Roberts reiterated his claims that cable operators need not bring in federal legislators to solve the industry's programming-cost problems, calling the recent debate "healthy tension," but asking the industry to settle its own problems.

Roberts hedged when asked whether he favored abolishing retransmission consent.

"There is not an operator that thinks retransmission consent isn't the worst law ever written," he said. "It's a close call if we should be required to carry some broadcasters and negotiate carriage with others. We've learned to live with it. I'll leave it to others to say it has outlived its usefulness."

Roberts also seemed to come out in favor of tiering sports programming, another controversial issue.

"Optimal services -- how can that be a bad thing?" Roberts asked. "There is some level of cost that everybody should have to bear if they're not enjoying the product. When you get to a certain level, the debate goes: Should there be some optionality? I don't see a lot of downside."

Roberts said the transition period to sports tiers could be painful, but he used Cablevision Systems Corp.'s highly public fight with Yankee Entertainment & Sports Network as an example. Earlier this year, Cablevision reached a one-year deal with YES that allows the MSO to place the network on a tier.

"I think that was a very big event," Roberts said of the Cablevision-YES deal. "They were not carrying a very popular program, and they only lost about 50,000 out of 3 million customers."

He added, "Not carrying the New York Yankees in New York post-9/11 is almost unthinkable. They won the right to make this service optional to the consumer. Long term, it changes the business model. Clearly, they enjoy flexibility that other cable operators don`t have."

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