CTPAA: It's About a Unified Message
By Charles Paikert -- Multichannel News, 3/12/2002 6:14:00 AM
The official theme of Forum 2002, this year's Cable Television Public Affairs Association's conference, which started Sunday at the Ritz-Carlton Hotel in Washington, D.C., is presenting a unified 'message' to a cable system's various constituencies.
The conference will feature a number of panels and sessions on such communications challenges as integrating a local system's message to employees, customers, businesses and politicians; working more effectively with networks; and 'cause' marketing.
National Cable & Telecommunications Association president and CEO Robert Sachs will give a keynote speech on the state of the cable industry Tuesday morning.
Cable News Network's Judy Woodruff will then moderate a session on 'communications and messaging under intense media pressure,' with panelists including former NCTA spokeswoman Torie Clarke, now at the Pentagon, and Mike Luftman, the popular corporate spokesman for Time Warner Cable, who recently said he will retire.
On Tuesday night, the CTPAA hands out its 'Beacon Awards,' which honor outstanding public-affairs campaigns by local cable systems.
The association will also present its 'President's Award' for public-affairs leadership to Cablevision Systems Corp. CEO Jim Dolan and VH1 and Country Music Television president John Sykes.
William McGorry and Larry Oliver, publishing executives with Reed Business Information -- which publishes Multichannel News -- will receive an honorary Beacon for supporting cable public-affairs initiatives.
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