By Multi Channel News Staff -- Multichannel News, 6/5/2002 8:16:00 AM
Arbitron Inc. said its talks with Nielsen Media Research involving a Portable
People Meter joint venture have taken longer than expected.
The companies, which had been trying to finalize an agreement by midyear, are
now shooting to form a partnership by the fourth quarter.
Arbitron is testing the PPM -- a pager-sized device that can monitor radio,
broadcast-television and cable usage -- with 1,500 trial participants in the
Philadelphia DMA.
Arbitron said its radio, broadcast, cable and ad-agency clients will see the
first ratings data from the trial in July, covering audience measurement for the
month of May.
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Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
