Nextel-NASCAR Could Rev Spending
By Jim Forkan -- Multichannel News, 6/20/2003 11:15:00 AM MT
Turner Sports and FX officials must pull over for a pit stop to figure out how Nextel Communications -- the newly announced National Association for Stock Car Auto Racing title sponsor -- will figure into their coverage and advertising inventory, starting in 2004.
That's when NASCAR's 36 premier Winston Cup races will become the NASCAR Nextel Cup Series, under a 10-year title-sponsorship deal disclosed Thursday.
Sources placed the value of the sponsorship at some $70 million annually, with $30 million earmarked for media spending.
Turner Sports president David Levy declined to comment on whether Nextel's deal would tighten Turner Network Television inventory considerably -- Winston, a cigarette brand, couldn't buy commercials.
A Fox Sports Networks spokesman said, "Nextel indicated a desire to be involved with many of NASCAR's various constituents. Fox and FX are extremely confident that Nextel will consider a strong presence in our broadcasts an essential component of its overall NASCAR strategy."
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