Upgrade Is Comcast’s San Francisco Treat
By Mike Reynolds -- Multichannel News, 7/26/2004 12:15:00 PM
Comcast Corp.’s Comcast Bay Area completed its upgrade in San Francisco last month, and it is now blitzing consumers in the city with messages about the virtues of its expanded capacity.
The plant in San Francisco proper has been enhanced to 750 megahertz from 450 MHz when it was part of AT&T Broadband, which the nation’s largest MSO officially acquired in November 2002.
The upgrade provides Comcast’s San Francisco customers with video-on-demand, HDTV and high-speed Internet applications, according to Comcast Bay Area communications manager Erica Eusebio. In addition, the MSO has expanded its offerings of international channels to this ethnically diverse market.
All of these services are being touted with a number of marketing messages, stretching across such media as billboards, bus shelters, bill stuffers and direct mail. Moreover, the Comcast system has secured a radio schedule in the market and bought ads in the San Francisco Chronicle. It is also using its own air to let subscribers know about the added applications.
Eusebio said the network upgrade is the second for Comcast in the DMA: Systems serving the East Bay suburbs were modernized in May, with the rest slated for completion in the October/November time frame.
All told, she added, the MSO serves some 1.8 million subscribers through Comcast Bay Area.
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