Amp'd to Deliver ‘Bravo to Go’
By Multi Channel News Staff -- Multichannel News, 8/7/2006 5:44:00 PM
Come Wednesday, it will be "Bravo to Go."
In a first for an NBC Universal entertainment network, Bravo Aug. 9 will begin serving up one- to three-minute video clips from such series as Project Runway, Inside the Actors Studio, Queer Eye for the Straight Guy and Kathy Griffin: My Life on the D List to mobile virtual-network operator Amp'd Mobile.
Refreshed weekly, the content will include excerpts and series summaries.
"Our audience has an investment in our shows. They are big consumers of media and extremely tech-savvy," Bravo president Lauren Zalaznick said in a prepared statement.
“Bravo to Go is the next step in expanding our outreach -- going beyond television, online, broadband, SMS text messaging and even Bravo's multiple WAP [wireless access point] sites -- to further connect our viewers to their favorite Bravo shows," she added.
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