Tweet

Nat Geo Digs Deep to Promote ‘Toughest Fixes’

Campaign Includes Print, Online Ads

By Linda Haugsted -- Multichannel News, 10/2/2008 6:05:00 AM

National Geographic Channel is in the midst of the largest media buy in network history to support its new series, World's Toughest Fixes.

The campaign includes ads in the New York Times and an ad on the back cover of Popular Mechanics as well as radio spots in major markets and Web ads with video previews on such sites as popularmechanics.com, slate.com and cnn.com.

Media siblings Fox, FX and National Geographic magazine are also helping to promote the series. A full page ad is running in the sister magazine. The television network has promoted the show with behind-the-base ads during Major League Baseball coverage and the cable network is placing ads in the final season of The Shield and its new series, The Sons of Anarchy.

The series began its 10-episode run on Sept. 28 and airs each Sunday at 9 p.m. ET. 

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• TCA: Starz Continuing to Pursue 'Epic, Entertainment and Fun' Programming

• Changing Today’s Sermon

• Disney Taps Old Media

• Disney: Surfers Like Variety

• TBS, General Motors Drive Microseries Deal

More >>>

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Seachange

  

  SeaChange International is the global leader in multi-screen video and one of the largest software companies worldwide. Providing innovative, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media compa..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Improving the Internet TV and Mobile Video Experience – an Adap..
• Mobile Media Strategies That Work
• Increasing Efficiency in Digital Distribution of Media