Scripps Picks Internet TV Platform

Programmer to Use Maven Networks System to Manage Online Video

By Multi Channel News Staff -- Multichannel News, 12/5/2007 1:37:00 AM MT

Scripps Networks has selected Maven Networks’ Internet-video delivery system to manage and distribute hundreds of hours of lifestyle video clips to its online sites.

Scripps’s Web sites, which include HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com and Recipezaar.com, attract more than 15 million unique visitors each month, according to the company.

The programmer said it would be able to expand its online advertising inventory using the Maven system’s dynamic video ad insertion engine and ad-inventory management tools.

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