RFD-TV To Drop Flag On NASCAR Sponsorship
Network Supports Curb Racing With July 4 Debut Set For Daytona
By Multi Channel News Staff -- Multichannel News, 6/30/2008 7:37:00 AM
RFD-TV will rev up its first NASCAR-oriented marketing campaign when it begins sponsoring a car on the Nationwide circuit next weekend.
The network, which targets its programming at rural America, in association with Baker Curb Racing will sponsor car #37, driven by Brad Baker, at the NASCAR Nationwide Winn Dixie 250 from Daytona Speedway on July 4. The race will be carried live by ESPN2 at 7:30 p.m. (ET).
Officials say the sponsorship is aimed at further raising th
e profile of RFD and RFD HD and their availability to all cable operators. In addition to showcasing the network’s logo, the car will sport the names of series Crook & Chase, Ralph Emery Live and the Imus in the Morning simulcast.
Additionally, the race car will trumpet Music & Motors, which will meld Nashville music with NASCAR features when it debuts in September.
“We could not think of a better way to launch our new national advertising campaign than combining a car at Daytona on the Fourth of July with a national television audience,” said Patrick Gottsch, president and founder of RFD-TV, LLC, in a statement.
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Nice looking car. Please make sure to offer the fans a 1/24th scale diecast for purchase.
Frank Sommo - 6/30/2008 3:11:00 PM EDT
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