Travel Channel Launches Mobile Travel Application
Web-Based Application Gives Users Access To Network-Exclusive Destination Content
By Larry Barrett -- Multichannel News, 6/24/2008 7:38:00 AM
Travel Channel Tuesday announced the beta launch of Travel GO, a free mobile travel application that provides access to the network’s exclusive destination content through any Web-enabled mobile device.
Through text, photos and audio, Travel Channel GO, which can be downloaded at go.travelchannel.com/travel, provides users with more than 10 million points of interests and more than 2,000 Travel Channel-exclusive content references including destination guides, maps, directions, proximity alerts, click-to-call and narratives from Travel Channel personalities such as Samantha Brown (pictured).
“With the incredible growth of data-enabled mobile devices, more and more consumers are seeking out local content while on the move,” Patrick Younge, president and general manager, Travel Channel Media, said in a statement. “As a business, Travel Channel Media is uniquely positioned to engage consumers in the mobile space.”
Powered by patented personalization and search technology from Earthcomber LLC, Travel Channel GO is available for any mobile Web-enabled device with an active data plan, with richer experiences tailored for more advanced devices such as Apple’s iPhone and Research In Motion’s BlackBerry products.
Travel Channel is available in more than 91 million U.S. households.
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