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MTVN Lets You Customize Your URGE

By Multi Channel News Staff -- Multichannel News, 12/18/2006 12:26:00 PM

MTV Networks’ URGE digital-music service debuted a preview version of its My Auto-Mix features customization tools.

My Auto-Mix will allow subscribers to create personalized playlists based on songs, artists, music styles or moods.

After users create an Auto-Mix, they can then save a feed to it and get new, updated music delivered to their PC and portable music player each time they access URGE, MTVN said.

The hybrid personalization technology is from MediaUnbound.

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