MTVN Widens Online Play With AOL
Content to Include Clips from Comedy Central, MTV, Nickelodeon and VH1
By Todd Spangler -- Multichannel News, 12/12/2007 2:29:00 AM MT
Viacom’s MTV Networks announced a deal with Time Warner’s AOL to distribute show clips from MTVN's music, kids and family, comedy and lifestyle properties to consumers for free through AOL Video.
Beginning later this week, AOL Video will offer short-form video from Comedy Central, MTV, Nickelodeon, VH1, CMT, Logo, The N, Spike TV, MTV2, AtomFilms and GameTrailers, including show clips from The Daily Show with Jon Stewart, MTV's The Hills, Nickelodeon's iCarly and VH1's I Love New York.
Terms of the deal weren’t disclosed. AOL said it will embed MTVN's broadband video player into its Web pages.
MTVN positioned the AOL as a key part of extending its online reach. "By delivering a vast library of clips from our hit shows through AOL Video, we're increasing engagement with our brands across the digital space, creating additional online ad inventory, and closing the loop by driving audiences back to our popular linear channels," MTVN president of global digital media Mika Salmi said, in a statement.
MTVN currently delivers video content through several download-to-own services, including Apple’s iTunes and Amazon.com’s Unbox, and through online syndication partners.
Meanwhile, the Viacom copyright-infringement lawsuit filed against Google’s YouTube is still pending. The suit claimed YouTube users unlawfully posted Viacom-owned clips that have been viewed at least 1.5 billion times.
MTVN also offers video through its own group of roughly 300 Web sites, including TheDailyShow.com, which hosts more than 13,000 clips dating back to 1999.
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