Playboy TV Targets ‘YouTube’ Generation With Short-Form Programming
Daily 8 p.m. to 11 p.m. Block Features Snippets From ‘Totally Busted,’ ‘Naked Happy Girls’ and ‘Sexcetera’
By R. Thomas Umstead -- Multichannel News, 10/16/2007 11:34:00 AM
Playboy TV is devoting its daily three-hour, primetime programming to the short-form programming desires of the male, “YouTube” generation.
The adult-th
emed, pay TV network recently launched Playboy Prime, an innovative daily 8 p.m. to 11 p.m. block of programming designed to appeal to the short-form preferences of the network’s key 18-34 year old male viewer demographic, according to network executives.
Playboy Prime’s programming schedule includes 10 to 15-mintue snippets from Playboy TV’s top series such as Totally Busted, Naked Happy Girls and Sexcetera, the network said.
In addition, the block will also feature shorts from its recently launched series, Hot Babes Doing Stuff Naked, in which Playboy TV personalities perform in the buff such viewer-email suggested tasks as house cleaning, tennis playing and deep sea fishing.
In addition, the network will debut several new shows, including Playboy News, which takes a behind the scenes look at Playboy Enterprises, as well as The Playboy Radio Minute, which offers uncensored video from the studios of Playboy’s 24-hour Sirius Satellite Radio channel.
In November, the network will premiere a new scripted comedy series, Canoga Park, which chronicles the misadventures of a hapless adult film mogul and his crew as he dreams of producing the ultimate adult film blockbuster.
“The response to the new format has been tremendous,” said Todd Schwartz, Playboy TV’s Vice President, Programming in a statement. “The new broader programming mix has struck a chord with our viewers and we believe we’ll increase the overall time spent viewing Playboy TV.”
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